B.A (Journalism)

BA JMC is a three-year UG program designed to provide communication and journalistic skills to students to enable them to prove their caliber in the mass media. The program is aimed to train and enable students to get acquainted with the industry wherein correspondence is an integral part of public communication which is the most important aspect for the well-being of society. The extensive program offers comprehensive essential training in different areas of media specialization such as film studies, event management, advertising and public relations, print journalism, television and radio production, and social media. It helps to nurture socially responsible mass media professionals, knowing the latest inputs from the media industry.

The curriculum of BA in journalism and mass communication enlightens students with the technical skills needed in the contemporary mass media environment. It involves fundamentals of design & graphics, communication lab, Indian culture, basics of camera, lights & sound, state politics & constitution, media management, cyber media, radio journalism & production, public relations, operation & handling of video equipment lab, computer lab, reporting, editing & writing, environmental communication, advertising lab, media research, tribal communication, advertising practices, and event management lab. It helps to refine communication skills and widen job prospects.

BA in journalism and mass communication course is a dynamic program offering ample exposure and guidance for media programs especially stressing qualitative journalism and ethics of the media industry. Below are presented some of the benefits of pursuing BJMC.

• BA JMC is gaining prominence in the current scenario as mass media plays a significant role in influencing the perspectives and opinions of people in society.
• Online/distance BA in journalism and mass communication opens a gateway of job opportunities such as feature writer, video jockey, columnist, actor, radio jockey, public relations officer, photojournalist, illustrator, TV correspondent, and many more.
• Online/distance BA in JMC makes students create a strong sense of networking. They can choose to work with broadcast companies, news agencies, public relations enterprises, photography organizations, radio telecast companies, newspapers, journals, and the film industry.
• BA JMC promotes creativity, preciseness, and credibility for the proper functioning of the mass media industry. It gives cognizance to credibility so that fairness stays intact while this fourth pillar of democracy operates to bring about change in society.

BA JMC students must have soft skills such as a flair for writing, interpretation skills, analytical skills, strong networking skills, research skills, problem-solving skills, observation skills, interviewing skills, and critical thinking.

BA JMC course requires students to go through lots of practical training to become future-ready and work in the mass media industry. the mass media is primarily divided into major categories such as

• Television: BA JMC degree provides extensive information for working efficiently in the TV and news industry. this is one of the most popular mediums of entertainment and information, so special emphasis is given to covering different aspects of working in the TV industry.
• Radio: this is another medium largely popular in the mass media providing ample room for development for BA JMC students.
• Digital media: this is the latest emerging medium gaining popularity over a short span of the period. It is the fastest mode and most convenient mode of spreading information.
• Newspaper: this is the most authentic mode of media and has its significance in spreading news and information.

Objectives

• To enrich students with strong communication skills and the latest techniques of the mass media.
• To develop core competency in the areas of mass communication and facilitate the dynamism of the media industry.
• To provide excellent career paths in the media industry with a sound knowledge base of digital media literacy, Indian values, professional ethics, and global culture.
• To equip them with different skills such as research aptitude, critical thinking, and media ethics.