Branding and Advertising Management

MBA in Branding and Advertising management is a two-year professional program designed to provide in-depth conceptual knowledge of advertising and branding tactics of the commercial market. The program makes students familiar with advanced advertising tools and technologies such as marketing strategy, product development, crisis management, sales promotion, sales strategy, advertising planning, media relations, public relations, global advertising facts, multinational facts, consumer research, and many more. It provides expertise in addressing complex digital media issues and designing successful branding and marketing strategies.

Online MBA in advertising and branding management allows learners to become familiar with ethics and codes of professional conduct to become successful Advertising Managers and increase business sales. The program provides cutting-edge skills in dealing with different concepts in marketing such as international trade, international human resource management, and global marketing.

An online MBA in branding and advertising management equips students to learn about the numerous facets of the advertising industry and become proficient in using efficient advertising strategies in the workplace. They also learn to conduct research-based activities on various tools of marketing.

Online MBA in branding and advertising management focuses on training the aspirants in implementing the appropriate marketing strategies in the real-time world. The curriculum of the program enlightens learners with details of numerous concepts such as

• Segmentation: Segmentation helps divide the market based on similar characteristics and target them with optimum cost, time, and advertising methodology. As it is quite impossible to satisfy the mass of people with common tactics, it becomes relatively convenient to address a particular segment based on their generalized interests, tastes, preferences, and needs.
• Targeting: Targeting involves breaking the target audience into different segments. It involves effectively designing advertising and branding activities to reach out to them. Target marketing helps in responsively reaching potential customers.
• Positioning: Positioning is a set of processes and actions designed to improvise the visibility and image of a product, brand, or company. It helps in presenting it to potential customers for successful brand building and image creation. It helps in establishing the brand identity of the enterprise and influencing the perceptions of potential consumers.
• Differentiating: Differentiating is another significant aspect of advertising and branding as it helps distinguish a company’s products and services from the competitors’ range of products and services. This results in brand loyalty and helps increase sales volumes. It highlights the distinct attributes and creates a competitive advantage for the company and ultimately leading to brand awareness.
• Pricing and branding strategies: pricing and branding strategies are vital to the consumers’ perception as the brand sends a powerful message through how they are priced. It is influential in portraying the clear message of whether the product is affordable or exclusively meant for the few. It primarily shapes the reputation of brands.

Online MBA in branding and advertising management is gaining prominence as it helps strive towards creating and maintaining a company’s brand in the market.