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Digital Marketing Management

Digital Marketing

Digital Marketing Management MBA

MBA in Digital marketing management is a two-year professional program designed to enlighten students with the tracking and administration of different marketing campaigns using a digital device. Business concerns leverage digital channels, such as social media, email, search engines, and different websites to connect with potential and current clients through digital marketing. 

In the sales & marketing digitized landscape, MBA in digital marketing distance education plays a pivotal role as it brings to the fore major connectivity with customers and users. Online media marketing, content marketing, mobile marketing, and email marketing constitute to be major elements influencing the latest running trends. 

Conventional marketing strategies and techniques do not pose meticulous results as the target audience is not fully reachable. In contrast, digital marketing brings up close connectivity with the mass audience. It simplifies the process of identifying and reaching out to the users. That is why creating, monitoring, and executing the comprehensive strategies of digital marketing to help lead your business in the digital world and yield desirable outcomes.

Online and Distance MBA in Digital Marketing Management empowers students to independently conduct the research needed to identify buyers’ persona as well as interests. Accordingly, they innovate and scrutinize marketing strategies to reach out to the accurate market audience readily available for making purchases. Also, it helps cater to the sub-audience reluctant to make purchases for now but can fall into the category of active customers in the long run.  Suresh Gyan Vihar University's distance learning courses is designed by industry experts which makes them one of the best institutes for online MBA in digital marketing in India.

Online MBA in Digital Marketing Management covers a wide range of digital marketing tactics for students to become adept at. 
  • Search Engine Optimization: SEO is an eminent marketing tool and is primarily defined as the art and science of making web pages attention-grabbing to search engines. SEO requires the analysis of contributing factors for attaining the highest possible ranking for page results. The vital attributes contributing to optimizing web page results include determinants such as quality of content, mobile-friendliness, level of user engagement, and number & quality of inbound links. 
         Along with the above, optimizing SEO also includes technical aspects such as URL structures, broken links, and loading times. 
  • Content Marketing: As we know that the quality of content is one of the most significant components of an optimized web page. SEO is instrumental in content marketing as it is a strategy based on the distribution of valuable and relevant content to reach the target audience. It is offered in the form of blog posts, newsletters, e-books, audio/ video transcripts, whitepapers, and infographics. 
  • Social media marketing: this means creating brand awareness and driving web traffic by engaging people interactively through online mode. It helps to highlight the brand, culture, products, services, and much more. It has become a rage among online users and is gaining momentum with each passing day as it involves active audience participation. Thereby, the response from the audience is the fastest and relatively unbiased. 
  • Pay-per-click marketing: PPC is another form of digital marketing and becoming quite popular these days. In this, users are required to pay for digital advertisements every time they click on the link. 
  • Affiliate marketing: this form of marketing tactic involves earning for promoting someone’s business and products. 

  • To develop a better understanding of the role of digital marketing management in different marketing scenarios. 
  • To gain expertise in the components of digital marketing for maximization of profitability of the business concern. 
  • To enhance knowledge area in digital marketing tactics for running the online platform successfully. 
  • Leverage cutting-edge techniques and online resources for enterprise growth and development.

Semester 1
  1. Modern Business Organization and Management
  2. Global Business Environment & Economics
  3. Accounting & Financial Management
  4. HR & OB
  5. Business & Corporate Law
Semester 2
  1. Business Research Methodology
  2. Modern Marketing Management
  3. Information Technology for Business
  4. Production Operations & SCM
  5. Business Communication Skills
Semester 3
  1. Business Policies & Strategic Management
  2. Entrepreneurship & Innovation Management
  3. Strategic Marketing Management
  4. Consumer Behaviour
  5. Introduction to Digital Marketing
Semester 4
  1. Business Ethics & Corporate Governance
  2. Web Analytics
  3. Social Media & Search Engine Mgt
  4. Search Engine Optimization
  5. Project Work

  • Graduation
  • Duration Minimum- 2 years Maximum- 4 years


  • Branding Advertising Management
  • Digital marketing
  • Ecommerce Marketing Management
  • Finance Management
  • HR Management