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MBA in International Marketing Management

International Marketing Management

International Marketing Management

MBA in international marketing and management is a two-year professional program designed to teach students about marketing different products and services out of the country’s brand audience. By expanding their horizons into international territories, brands make their brand awareness, develop their foreign audience and grow their business graph. International Marketing Management is one of the best online MBA programs for marketing.

With the advent of technology and the transformation of the world into a global village, MBA in international marketing is gaining popularity. The program focuses on the nuances of understanding their culture, language, and tradition of international boundaries and accordingly targeting the audience. The vital aspects of learning are intention and research to strike the right note with the audience. Undertaking international marketing research upfront and evolving marketing strategies specific to the foreign audience is quite an engaging task. It decides the success of your foray into the international arena of marketing.

An MBA in international management and marketing involves dealing with different aspects of foreign trade norms such as exports, foreign subsidiaries, and licensing to name a few. It includes extensive evaluation of marketing subjects such as product planning, pricing, marketing research, distribution, product development, and organizational management. They also exhibit parameters of economic factors, nationalism, foreign cultures, government influences, economic development, and foreign policies.

MBA in international marketing aims to familiarize students with different issues concerning the marketing manager in the international environment of markets. It provides a thorough explanation of subjects to hone their skills in decision-making influencing marketing. It also helps in developing an organized approach toward targeting specific international markets and implementing marketing strategies.

An MBA in international marketing management is the application of global marketing principles in multiple countries. It is based on the extension of an organization’s marketing strategy with specific attention to marketing identification and targeting. Brand positioning and marketing segmentation are other aspects well-studied in international marketing.

Online MBA marketing programs is crucial for domestic businesses to connect globally with customers to create brand awareness and rapidly evolve in the competitive market. The course provides the expertise essential to thrive in the dynamic landscape. Aspirants gain technical and personal skills to operate across competitive and dynamic global marketing environments.

An international marketing management course provides the knowledge of cutting-edge technology used in the latest times to connect effectively with the global audience. The course covers marketing from the contexts of operational, global, and international. It includes networking ability, planning, teamwork, creativity, writing, insights, communication, and planning.

MBA Marketing Management Syllabus

The curriculum is enriched with topics such as marketing planning, branding, digital communication, and many more. It also introduces learners to the opportunities and challenges of the international external environment. Learners also gain an understanding of market changes and apply them in developing marketing plans, policies and strategies to capture new market audiences.

Latest Job Profile for Online MBA in International Marketing Management

International Brand Coordinator - International brand coordinators are in charge of developing the strategy and managing the marketing efforts for a company's brands and goods that are sold in multiple nations. Through the creation and application of a pertinent international marketing mix, their goal is to assure a global product and brand positioning.

Trade Marketing Director - Instead of marketing to final consumers, trade marketing directors are in charge of marketing efforts with retailers, wholesalers, and distributors. They create strategies to boost sell-in through a variety of promotional activities, including as offers for bulk sales, brochures, or taking part in in-store celebrations like anniversaries, among others.

Digital Marketing Director - The planning, creation, and execution of a company's digital marketing strategy across all online channels is the responsibility of the digital marketing strategy across all online channels is the responsibility of the digital marketing director. These experts manage marketing initiatives and campaigns, establish KPIs, calculate ROI, and stay current with emerging digital trends to have a positive effect on target consumers.

Marketing Manager - Planning, developing, and executing marketing campaigns for goods, brands, and organizations fall within the purview of marketing managers. They will have a variety of brands or product lines in their portfolio that are overseen by their reports.

  • To develop a range of multidisciplinary skills to think and work strategically.
  • To prepare students with the leading concepts and theories of leadership, strategy, and finance in combination with specialized expertise in international marketing, brand communications, and digital marketing.
  • To sharpen skills and knowledge to understand concepts through interdisciplinary business-related case studies.
  • To help explore the implications and nature of business and marketing in a dynamic international marketplace.

Semester 1
  1. Modern Business Organization and Management
  2. Global Business Environment & Economics
  3. Accounting & Financial Management
  4. HR & OB
  5. Business & Corporate Law
Semester 2
  1. Business Research Methodology
  2. Modern Marketing Management
  3. Information Technology for Business
  4. Production Operations & SCM
  5. Business Communication Skills
Semester 3
  1. Business Policies & Strategic Management
  2. Entrepreneurship & Innovation Management
  3. Strategic Marketing Management
  4. Fundamentals of Global Business Management
  5. International Marketing Strategy
Semester 4
  1. Business Ethics & Corporate Governance
  2. Export Import & procedures and documents
  3. Export Financing Foreign Exchange Mgt
  4. Export Marketing Promotion
  5. Project Work

  • Graduation
  • Duration Minimum- 2 years Maximum- 4 years


  • Branding Advertising Management
  • Digital marketing
  • Ecommerce Marketing Management
  • Finance Management
  • HR Management